During 2014 the practice produced several feasibility studies for the Pinnacle site in central London. Each developer had different ambitions but the general consensus was that the consented and partially built scheme was expensive to build and delivered a poor final product.
The results were a series of massing studies which remained within the parameters of the consented scheme, but rationalised the form and configuration. Architecturally the aim was a less self-conscious design suited to its place as the centre piece of the City cluster.
Location: Bishopsgate, London
Status: Feasibility studies
Team: William Conway
Images: Visualisation One
Street Photography: Nick Wood
Aerial Photography: Jason Hawkes